A new generation of data trust for assets, products, and logistics
TrackBack is providing transparency throughout the supply chain for global confidence in quality, integrity and provenance.
Creating meaningful trust requires provable data
Producers, Brands, Agencies and Consumers share the same need: to know that data about provenance, handling and authenticity is accurate and true.
Trust
Brands need to build trust with their consumers, to justify premium prices and create cross border opportunities
Fairness
Producers and Brands need to protect themselves from counterfeiting and mislabelling, and be able to prove they’ve complied with regulatory needs that some competitors seek to avoid.
Cost
Large administration costs and duplicated systems across the supply chain reduce everyone’s profits
Complexity
Exporting processes and surrounding regulations are complex for individuals and organisations
How can TrackBack help?
Prove authenticity and quality for product differentiation
Each product is tracked throughout the supply chain, with any customer or supplier being able to track a product and understand it’s origins, journey and quality. Premium quality should be rewarded with premium prices.
Provide cost efficiencies
TrackBack can reduce administration and duplication of effort which reduces cost across the supply chain, meaning the potential for more profit can be generated supply chain wide.
Create new ways to trade
Additional process automation, technology integration and potential for new economic models mean that suppliers can find new and more direct methods of reaching their customers.
Increase visibility and control
TrackBack provides a permanent record of the products history, making it easy to find the origins of an issue with the product and providing smart contract management.
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